My Story

My Story

The smell of clean laundry drying around a warm, quilted copper tank-thing is an early memory of my childhood home. I now know this was the hot water cylinder. Like many people, my awareness of boilers probably would not have increased much beyond that had I not set up a local heating company with my ex-husband.

For 10 years I used our website to talk transparently about boilers and heating in a way that was easy to understand. It seemed natural to me; write honestly and share what you know. This led to us ranking on page 1 of Google for many search terms. Little did I realise this would later form the basis of a pioneering online business for the heating industry. With the help of a great team of backers, I launched the new format website in 2018.

A pioneering, impartial website for boiler customers…

We have put all of our experience and knowledge from a decade in the industry into designing a site that works for you the consumer. We want to make it simple for our customers to get objective advice and guidance when researching a new boiler, get a quote and book a trusted local installer to come and install it. All on the same quick and easy online platform.

How do you decide which product or boiler to buy?

My own experience of trying to buy a big ticket item in unfamiliar territory was to start with a product comparison spread sheet. It was time consuming but I had to know I was getting best value. These days I am happy to find someone knowledgeable and take their advice, it’s probably an age thing!

We want The Heating Hub site to satisfy all buying approaches. Impartial product comparisons are the cornerstone of our site. We bring together 100s of heating products and position them side by side in easy to read tables. It has never been so effortless to compare like with like. For the researchers amongst you, think of us as your pre-filled spreadsheet.

For those that “just want to be told which is best” take a look at our ‘best boiler’ pages where we present our best buys for your budget or skip straight to the Boiler Quote Calculator for boiler recommendations alongside an estimate of cost.

There is much hidden bias in our industry. Glossy marketing campaigns and websites that promote only a few brands influence our buying decisions. We want our site to offer all manufacturers a rare thing: a level playing field to present their boilers and heating products. We concentrate on the merits of the product and aftersales care to bring you objective product listings.

Get a warm glow when you support a local business

Our little motto is Research, Price and Book. So once you have finished researching we present listings of local businesses with whom you can book a survey. As an ex-heating company owner, I felt strongly about supporting our nationwide network of small, hard-working heating businesses. We know first-hand how the online market place marginalises local heating businesses. We want to use our site to reunite local customers with great local heating companies.

We are still quite new! We have grown organically and we want to get it right for our visitors and our network. We want the right companies on the network and the right booking system for our visitors to use. We will get there! Our aim is to be relevant and convenient to all parties.

Jo Alsop, Founder